Cakes! cakes! cakes! Who’d ever think what’s in a name. But how I agonized over this. All Occasion Cakes Darwin NT, Birthday Cakes Darwin NT, Cakes Darwin NT, Kids Cakes Darwin NT, Wedding Cakes Darwin NT – but none of these seemed right for me. Darwin and the Northern Territory are so important as I've always lived here, where I've grown up and where my family and business are. I'm a local. Should I include these places in my business name or just put them on the website?